Rentacrate — Illustrations and animation for a rentable moving crate company.
Rentacrate aims to make moving easy, quick, and sustainable. They are known for their reusable crates that can be stacked and rolled to make the moving process all the more efficient. While they were rolling out with new branding assets with Barrel
Featuring works created from October 2022 to May 2023. Design direction by Christine Carforo and Hannah Chow.
Reimagining a trustworthy and nostalgic illustration style.
My challenge was to redefine Rentacrate’s illustration style to create a memorable and authentic impression on their users. I reimagined the illustrations with a playful narrative full of character, nostalgia, and trust.
I drew inspiration from timeless and vintage editorial illustrations, like the ones in publications like The New Yorker, and embraced a casual style that feels both contemporary and classic.
Illustrating the ease of moving.
A hand-drawn quality brings an organic touch to the illustrations. I embraced the imperfections in my line work to convey that moving isn’t always a smooth process. However, Rentacrate’s goals is to make the moving process as easy as possible.
So, I illustrated that ease of moving by keeping the line work and colors clean and simple. This ties into their vintage branding and ensures the illustrations stayed timeless and consistent across different contexts.
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