Rentacrate
rentacrate.com
Illustration, Animation
October 2022 to May 2022
Design Direction: Christine Carforo, Hannah Chow
Design: Valentin Nguyen
Rentacrate is a rentable moving crate company that aims to make moving easy, quick, and sustainable. They are known for their reusable crates that can be stacked and rolled to make the moving process all the more efficient.
While they were rolling out with new branding assets with Barrel, I created illustrations and animations for Rentacrate’s website to show how easy it is to use their service. The most rewarding part about working on this project is seeing my illustrations quickly becoming a core part of Rentacrate’s brand identity.
For Rentacrate’s sustainability page, I made a hero illustration that shows how many cardboard boxes one Rentacrate crate replaces.
My challenge was to redefine Rentacrate’s illustration style to create a memorable and authentic impression on their users.
I reimagined the illustrations with a playful narrative full of character, nostalgia, and trust. I drew inspiration from timeless and vintage editorial illustrations, like the ones in publications like The New Yorker, and embraced a casual style that feels both contemporary and classic.
Sketches of various dogs (aka your classic moving buddy).
A hand-drawn quality brings an organic touch to the illustrations. I embraced the imperfections in my line work to convey that moving isn’t always a smooth process. However, Rentacrate’s goals is to make the moving process as easy as possible.
So, I illustrated that ease of moving by keeping the line work and colors clean and simple. This ties into their vintage branding and ensures the illustrations stayed timeless and consistent across different contexts.
Los Angeles residential illustrationLos Angeles residential sketchSeattle residential illustrationSeattle residential sketchWashington D.C. residential illustrationWashington D.C. residential sketch
Rentacrate offers multiple quantities of creates for both residential and commercial customers. I created illustrations representing each option.Illustrations for residential and commercial crate quantity selector on mobile.Recycling, shredding, and contact button illustrations.
forever under construction