The question behind this project was simple: what makes a photograph truly memorable?

The exhibit answers that for adults since they can better understand the context and composition of photographs, but guests under 10 years old needed a different touchpoint to interact with them. 

I designed the memory game to create that entry point through play. Matching cards meant looking closely at each photograph, naturally encouraging younger guests to view them slowly and attentively in a format that feels instinctive and fun for them.

As a result, this interactive worked for guests of all ages and confirmed that good design makes space for real engagement, and people of any age will meet it there.

Because we love having fun here, I also illustrated BP, a small pink character who shows up throughout the game to cheer players on as they match cards. 

Since nature photography at this level can feel serious and distant to a young child, BP closes that gap and gives kids a friendly, familiar presence to follow through the game. She makes the experience feel less like a museum activity and more like an adventure.