AG1 — Paid ads, emails, presentations, and illustrations to market this foundational nutrition supplement
AG1
June 2023 – March 2024
Scope
Paid ads, Email Graphics, Illustration, Presentation Design
AG1
Team
Designer: Valentin Nguyen
Design Director: Dante Carlos
Telling stories through bold type and photos.
The challenging part about my role as a designer at AG1 was constantly coming up with new ways to tell stories through their graphics. Thankfully, I got to collaborate with an incredibly talented group of copywriters, designers, and researchers to help make this happen.
I love exploring different ways to lay out text and photos in interesting compositions. My goal was to create campaign assets that are intentional and eye-catching for AG1’s audience. As a result, I produced 80+ paid media ads, 30+ email campaigns, and 120+ display ads, increasing customer acquisition by 10% and conversion by 20%
The importance of educating the consumers.
Not everyone will know what AG1 is and what its benefits are at first glance. That’s why as I was designing these assets, I focused on making type-driven creatives that educate through words.
It’s important to not overwhelm consumers with a ton of information all at once. Throughout the emails and ads I created, I strategically used AG1’s modern photography to help space out information so that consumers can read the facts bit by bit.