CHLA’s Halloween Greeting Card Campaign — A fully illustrated greet card campaign to bring Halloween fun to patients in the hospital.

Children’s Hospital Los Angeles (CHLA) launched its annual Halloween greeting card drive to make Halloween fun for patients in the hospital through spooky, silly, and heartwarming messages. For the 2024 campaign, I led the visual design effort, illustrating the greeting cards and producing custom animations, social media graphics, internal comms assets, and a dedicated campaign landing page. The campaign resulted in over 41,000 cards delivered to patients and more than $18,000 raised in donations!

Year
September – October 2024

Scope
Illustration, Email Graphics, Social Ads, Landing Page

Client
Children’s Hospital Los Angeles

Team
Designer: Valentin Nguyen
Art Director: Christina Naguib

“The halloween cards are incredibly meaningful because it lets the kids know that people in the community are thinking of them.”

–Carol Hamamoto,
Manager, Child Life and Expressive Arts & Therapies at CHLA

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CHLA’s Halloween Greeting Card Campaign — A fully illustrated greet card campaign to bring Halloween fun to patients in the hospital.

“The halloween cards are incredibly meaningful because it lets the kids know that people in the community are thinking of them.”

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