CHLA Halloween Card Campaign
ClientChildren’s Hospital Los Angeles
chla.org
ScopeIllustration, Email, Paid/Social Ads, Web Design
How do we make Halloween feel real for the kids who couldn't leave their hospital beds to experience it? Through coloring cards with eccentric illustrations, of course!
I drew each illustration based on famous landmarks in Los Angeles so patients could feel connected to the city just outside their window. I chose the animals in each card to match the animal themes on different floors of the hospital so that the patients can feel even more connected to the environment they are in.
As a result, the campaign delivered over 41,000 cards to patients and raised more than $18,000 in donations in the month of October.
“The halloween cards are incredibly meaningful because it lets the kids know that people in the community are thinking of them.”
—Carol Hamamoto, Manager of Child Life & Expressive Arts & Therapies at CHLA
Valentin Nguyen [val-en-teen noo-win] is a Californian graphic and brand designer who loves pushing boundaries with brands that improve the health and happiness of humans around the world.
She also loves cartwheeling, board games, charcuterie boards, banana bread, mid-century modern furniture, math, San Francisco, Los Angeles, New York Times puzzles, cozy video games, collecting Smiskis, flossing, helping others, and tossing things into her junk drawer.
Children’s Hospital Los Angeles
California Academy of Sciences
AG1
University of California, Los Angeles
Pages for Pediatrics
Brand Strategy
Digital & Interaction
Print & Production
Typography
Illustration