CHLA Halloween Card Campaign

ScopeDesigner & Illustrator

ClientChildren’s Hospital Los Angeles
chla.org

TimelineSeptember – October 2024

ScopeIllustration
Email graphics
Social ads
Landing page

OverviewEvery October, Children's Hospital Los Angeles runs a Halloween card drive to bring some joy to patients spending the holiday in the hospital. In 2024, I led the visual design effort, producing greeting card illustrations, custom animations, social media graphics, internal communications assets, and a campaign landing page. The campaign delivered over 41,000 cards to patients and raised more than $18,000 in donations.

The goal was simple: make Halloween feel real for kids who couldn't leave to experience it.

I drew each illustration based on famous landmarks in Los Angeles: Downtown LA, the Santa Monica Pier, and the Getty, so patients could feel connected to the city just outside their window. I chose the animals in each card to match the animal themes on different floors of the hospital so that the patients can feel even more connected to the environment they are in.

As a result, the campaign delivered over 41,000 cards to patients and raised more than $18,000 in donations in the month of October.

“The halloween cards are incredibly meaningful because it lets the kids know that people in the community are thinking of them.”

–Carol Hamamoto, Manager of Child Life and Expressive Arts & Therapies at CHLA

Valentin Nguyen [val-en-teen noo-win] is a Californian designer and illustrator with a love for visual storytelling. She is interested in, but not limited to, branding and marketing design. Her work is always driven by strategy, intention, curiosity, and fun.
Also, she loves baking, board games, yoga, matcha, charcuterie boards, mid-century modern furniture, math, San Francisco, New York Times puzzles, cozy video games, solving Rubik’s cubes, collecting Smiskis, flossing, thinking, dreaming, and helping others.

Say HelloOpen to freelance, collaborations,
and pleasant chats.

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Select ClientsWalt Disney Imagineering
Children’s Hospital Los Angeles
California Academy of Sciences
AG1 (Athletic Greens)
University of California, Los Angeles
Pages for Pediatrics

FluenciesBrand Identity
Brand Strategy
Campaign Creative
Illustration
Presentation Design
Digital
Print