SEP Psi Rush at UCLA
@sepatucla
Brand Marketing Campaign
January 2022 to April 2022
Sigma Eta Pi (SEP) at UCLA is a co-ed entrepreneurship fraternity committed to bringing students together to turn their ventures into adventures. Every other quarter, the fraternity holds a week-long recruiment process for prospective students who want to join SEP.
For Psi Rush during the winter of 2022, I directed the creative marketing campaign to promote SEP. As the Creative Director, I made flyer designs, social media graphics, and merchandise designs.
We know how daunting yet exciting it can be to rush for a professional fraternity as college students. My goal was to promote SEP in an approachable and professional way that it is fun and fresh, yet simple and bold.
The key to doing this successfully was to cultivate an identity that communicates the fraternity’s core values — innovation and empathy.
When approaching the brand deisgn, I used warm tones, bold typography, and whimsical illustrations to give a friendly tone. The illustrations are used throughout the graphics to add an extra sprinkle of fun. In the end, I created flyers, social media graphics, and a cool t-shirt just in time for Psi Rush in spring 2022 to start.
forever under construction