Sigma Eta Pi at UCLA — Brand identity, illustration, digital marketing, printed assets for a professional entrepreneurship fraternity at UCLA.
Sigma Eta Pi (SEP) is a co-ed entrepreneurship fraternity committed to bringing students together to turn their ventures into adventures. Every other quarter, the fraternity holds a week-long recruiment process for prospective students who want to join SEP.
For Psi Rush during the winter of 2022, I produced and directed the creative marketing campaign to promote SEP. As the Creative Director, I made flyer designs, social media graphics, and merchandise designs.
Featuring works creating from January to April 2022.
Breaking ice while breaking nerves.
Rushing for a professional fraternity as college students can be daunting and exciting. My goal was to promote SEP in an approachable and professional way that it is fun and fresh, yet simple and bold. The key to doing this successfully was to cultivate an identity that communicates the fraternity’s core values — innovation and empathy.
Creating a warm and trendy design system.
When approaching the brand deisgn, I used warm tones, bold typography, and whimsical illustrations to give a friendly tone. The illustrations are used throughout the graphics to add an extra sprinkle of fun. In the end, I created flyers, social media graphics, and a cool t-shirt just in time for Psi Rush in spring 2022 to start.
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