PDP Gaming — Website design, iconography, and animations for a game accessory shop.
PDP Gaming sells gaming accessories with inclusion in mind. They came to Barrel
As a designer on this project, my goal was to create a mobile-first and visually engaging website that reflects PDP’s new brand identity and caters to their diverse target audience. My major contributions included designing custom iconography, hover state animations, and various web pages to streamline the customer shopping experience.
Featuring work created between September to December 2022. Design direction by Christine Carforo. Website design in collaboration with Sarah Huong.
The product listing page displays all of PDP’s products on a single page. Category buttons are right above the fold so users can quickly filter and explore different products based on what they are specifically looking for.
To enhance user interaction, I created hover state animations that play when users hover over product images. These animations bring the products to life and are meant to create an immersive and engaging browsing experience.
The cart and mini-cart both have a cross-sell section to encourage users to consider adding complementary products to their carts, effectively increasing their cart value.
PDP has a huge community of gamers. To recognize the significance of community engagement, I designed blog pages that serve articles including product reviews, product comparisons, and interviews with members within PDP’s community.
For users who want to find PDP’s products locally, I designed the store locator page to helps users locate the nearest store carrying PDP’s products. This page is especially helpful for users who prefer to shop in person rather than online.
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