valentin nguyen
information

PDP Gaming

pdpgaming.com
Web, Motion
September 2022 to December 2022

Design Direction: Christine Carforo
Design: Sarah Huong, Valentin Nguyen

PDP Gaming sells gaming accessories with inclusion in mind. They came to Barrel looking for a full website redesign that better suits their new vibrant branding. 

As a designer on this project, my goal was to create a mobile-first and visually engaging website that reflects PDP’s new brand identity and caters to their diverse target audience. My major contributions included designing custom iconography, hover state animations, and various web pages to streamline the customer shopping experience.




The product listing page displays all of PDP’s products on a single page. Category buttons are right above the fold so users can quickly filter and explore different products based on what they are specifically looking for.

To enhance user interaction, I created hover state animations that plays when users hover over product images. These animations bring the products to life and are meant to create an immersive and engaging browsing experience.


As an homage to PDP’s commitment to inclusivity and accessibility, I designed custom iconography for the footer that matches the fluidity of PDP’s brand. Each icon represents PDP’s adaptability to different demographics, making they playful and inviting in a functional and metaphorical way; representing various links and also communicating the brand’s values.




Custom iconography for PDP’s footer.


The cart and mini-cart both have a cross-sell section to encourage users to consider adding complementary products to their carts, effectively increasing their cart value.


PDP has a huge community of gamers. To recognize the significance of community engagement, I designed blog pages that serve articles including product reviews, product comparisons, and interviews with members within PDP’s community.


The community article page is designed with brand consistency in mind and incorporates colorful gradients in everything, from the background to the audio bar to the article title.


For users who want to find PDP’s products locally, I designed the store locator page that helps users locate the nearest store carrying PDP’s products. This page is especially helpful for users who prefer to shop in person rather than online.



last project

forever under construction