Osmo Rebrand
OverviewOsmo is an AI olfactory technology company building scent into the future of human experience. I developed a full brand strategy deck, including competitive analysis, a custom color palette, a color naming system, and core strategic positioning to define Osmo's visual and verbal identity.
This is a student project for the MDes program at ArtCenter College of Design. All third-party images, text, and logos are property of their respective rights holders and used here for demonstration purposes only.
Role
Creative Director
Designer
Strategist
Course
Branding Studio 2 at ArtCenter College of Design
by Puolakka-Chauhan and Rodrigo Castaneda
TimelineJanuary – April 2026 (14 weeks)
ScopeBrand Design
Brand Strategy
Creative Direction
About Valentin Nguyen
[val-en-teen noo-win]
I’m a graphic designer based in Los Angeles who loves creating things for brands that uplift the health, happiness, and hearts of humans around the world. Currently designing at GALE.
I also love cartwheeling, board games, charcuterie boards, baking, mid-century modern furniture, San Francisco, Los Angeles, New York Times puzzles, cozy video games, collecting Smiskis, flossing, helping others, and addings things into my junk drawer.
LinkedIn Email Resume
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Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody • Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody •