Osmo Rebrand
OverviewOsmo is an AI olfactory technology company building scent into the future of human experience. I developed a full brand strategy deck, including competitive analysis, a custom color palette, a color naming system, and core strategic positioning to define Osmo's visual and verbal identity.
This is a student project for the MDes program at ArtCenter College of Design. All third-party images, text, and logos are property of their respective rights holders and used here for demonstration purposes only.
Role
Creative Director
Designer
Strategist
Course
Branding Studio 2 at ArtCenter College of Design
by Puolakka-Chauhan and Rodrigo Castaneda
TimelineJanuary – April 2026 (14 weeks)
ScopeBrand Design
Brand Strategy
Creative Direction
About Valentin Nguyen
[val-en-teen noo-win]
I’m a graphic and brand designer who loves building visual identities and designs for brands dedicated to uplifting the health, happiness, and hearts of humans around the world. Currently open for new opportunities and nice chats. You can reach me via email at va.nguyen06@gmail.com.
I also love cartwheeling, board games, charcuterie boards, banana bread, mid-century modern furniture, San Francisco, Los Angeles, New York Times puzzles, cozy video games, collecting Smiskis, flossing, helping others, and tossing things into my junk drawer.
LinkedIn Email
Past Collaborators
Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody • Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody •