Valentin Nguyen is a Californian graphic and brand designer!

Green Apple Books Rebrand

RoleDesigner

ProjectConceptual Project

TimelineMarch 2024

ScopeBrand Design, Creative Direction

OverviewGreen Apple Books is San Francisco’s most beloved independent bookstore. It is the best book store in the city (in my opinion). As a long time lover and adventurer of Green Apple Books, I designed an elevated and modern brand refresh while keeping the nostalgic and warm tone that they’re so known for.

For this brand refresh, I used a serif typeface paired with a hint of crisp sans. Combined with a logomark inspired by the simplicity of the green apple, this allows the brand to feel light and timeless.

Green Apple Books deserves to feel timeless, nostalgic, and responsive across all digital and physical use cases. It should feel simple enough to clearly communicate the values of Green Apple Books, but still hold the core archetype that has been rooted in its community for over a century.

Next Project

Valentin Nguyen [val-en-teen noo-win] is a Californian graphic and brand designer who loves pushing boundaries with brands that improve the health and happiness of humans around the world.

She also loves cartwheeling, board games, charcuterie boards, banana bread, mid-century modern furniture, math, San Francisco, Los Angeles, New York Times puzzles, cozy video games, collecting Smiskis, flossing, helping others, and tossing things into her junk drawer.

Say HelloOpen to freelance, collaborations, and nice chats. You can reach her via email at va.nguyen06@gmail.com.
LinkedIn Resume

Select ClientsWalt Disney Imagineering
Children’s Hospital Los Angeles
California Academy of Sciences
AG1
University of California, Los Angeles
Pages for Pediatrics

FluenciesBrand Identity
Brand Strategy
Digital & Interaction
Print & Production
Typography
Illustration

Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody • Graphic Designer • Illustrator • Californian • Strategist • Impromptu Cartwheeler • Banana Bread Baker • Night Owl • Cozy Gamer • Daydreamer • Smiski Collector • Proud Homebody •

Play

Valentin Nguyen is a Californian graphic and brand designer!

Info

Green Apple Books Rebrand

For this brand refresh, I used a serif typeface paired with a hint of crisp sans. Combined with a logomark inspired by the simplicity of the green apple, this allows the brand to feel light and timeless.

Green Apple Books deserves to feel timeless, nostalgic, and responsive across all digital and physical use cases. It should feel simple enough to clearly communicate the values of Green Apple Books, but still hold the core archetype that has been rooted in its community for over a century.