Green Apple Books
greenapplebooks.com
Brand Refresh Concept
March 2024
Green Apple Books is an independent bookstore in San Francisco that offers books, music, and a magical experience for anyone seeking adventure within books. It is the best book store in the city (in my opinion). As a long time lover and adventurer of Green Apple Books, I wanted to give the brand an elevated and modern refresh while keeping the nostalgic and warm tone that they’re so known for.
Before and after comparison between the original Green Apple Books logo and my redesigned logo.
For this brand refresh, I used a serif typeface paired with a hint of crisp sans. Combined with a logomark inspired by the simplicity of the green apple, this allows the brand to feel light and timeless.
This rebrand’s timeless color palette, inspired by nature and the green apple, simplifies the brand into three (apple) core colors: Core White, Green Apple, and Moss Green.Headline: New Spirit / Paragraph: Freight Text / Small text: FT Polar
The grid used for the wordmark and logomark is calculated to tie in with elements from the New Spirit typeface.
Various logo color and lockup combinations.
My goal was to make the brand feel timeless, nostalgic, and responsive across all digital and physical use cases. It should feel simple enough to clearly communicate the values of Green Apple Books, but still hold the core archetype that has been rooted in its community for over a century.
forever under construction